The Q Framework: The Seven Questions on the Ramp to Repeatability

Scott Sambucci
1 min readDec 2, 2020


If you implement the Q Framework, you’ll discover the following:

• How to talk with your customers in terms of the one thing they care most about, instead of hoping your product will do the selling for you.

• How to identify your prospects’ critical business issues, and how to leverage their issues for every sales conversation.

• How to find and sell to every buyer, stakeholder, influencer, and decision-maker in every sales opportunity.

• How to demonstrate how your product is an investment for your customers so that you never hear words like “cost” and “budget” again.

• How to reduce the risk that your prospects feel when they’re evaluating your product.

• How to maintain control in every sales conversation and every sales opportunity.

• How to assess where you are in every sales opportunity.

• How to manage your sales team.

[Excerpt from my new book — “Stop Hustling, Start Scaling.”]

Did you know you can download a free & complete PDF version of the book? Link in the comments below. 👇👇



Scott Sambucci

Startup Selling: Sales Coach for Startup CEOs, Speaker, Author, Teacher.