“If you’ve been running your business for any period of time, you’ve come across the concept of a “sales process.” These are not the stages of the sales that many founders use to describe their company’s sales funnel (that is, lead, discovery call, need analysis, demo, and in the contract).

The sales process is defined as the steps and actions that a future customer must take to move from a qualified lead to a paying customer.

Most startups struggle with developing and implementing their sales process because they either blindly follow what they’ve read in a book or blog post, or they copy how other companies sell to them. Worst of all, they allow their prospects to lead them on their buying process. Remember this: If you don’t have a process for selling, you’ll always be at the mercy of your buyer’s process for buying.

[Excerpt from my new book — “Stop Hustling, Start Scaling.”]

Did you know you can download a free & complete PDF version of the book? Link in the comments below. 👇👇

Startup Selling: Sales Coach for Startup CEOs, Speaker, Author, Teacher.