Paying Customer Plan


The key measurements to track are:

→ Price Per Customer: As you continue to establish your product’s worth to each new customer, you should be able to increase the price that each new customer pays for your product. The more that you implement with paying customers, the more data you’ll have for the next customer to show proven ROI. As your proven ROI grows, so should your price.

→ Customer Lifetime Value: This accounts for customer retention, price increases over time, and upsells and cross-sells that you secure with your paying customers.

[Excerpt from my new book — “Stop Hustling, Start Scaling.”]

Did you know you can download a free & complete PDF version of the book? Link in the comments below. 👇👇



Scott Sambucci

Startup Selling: Sales Coach for Startup CEOs, Speaker, Author, Teacher.