Old Way vs. New Way

Before showing a demo to your prospects, you first need to educate them. Teach them about new ways to solve their problem such as workflows, automation, using AI, and other data-driven approaches.

Most importantly, ensuring that your prospects are on board with moving from the old way to the new way will allow them to see the value of your product.

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Scott Sambucci

Scott Sambucci


Startup Selling: Sales Coach for Startup CEOs, Speaker, Author, Teacher.