Most Prospects Are Still Using Old Technology

In this model, we look at the old way versus the new way of doing things.

Most prospects are still using old technologies, systems, and processes.

It’s YOUR job to EDUCATE your prospects about their problem. By doing this, you’re SEPARATING yourself from the rest of the marketing and INDOCTRINATING your prospects as to why they should work with you.

Listen to the full podcast here:



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Scott Sambucci

Startup Selling: Sales Coach for Startup CEOs, Speaker, Author, Teacher.