More companies die from indigestion than starvation
“Think about Amazon. Before it sold lawn furniture, pet food, and everything else under the sun, it started with books. Once it proved the business model, it moved on to other products.
Most importantly, if you’re not focused on a single industry, vertical, or market segment, it’s impossible to be perceived as a market expert.
When we’re talking about the market, we’re talking about the companies that you’re selling to in your marketplace. Because of the complexity of the organizations and the problems in the industry, the executives that you’ll be talking with expect you to know as much (or more!) about their problems as they do.”
[Excerpt from my new book — “Stop Hustling, Start Scaling.”]
Did you know you can download a free & complete PDF version of the book? Link in the comments below. 👇👇