Meeting Additional Buyer Types

Most sales begin with a single point of contact — whether that is the executive you met at a conference, the inbound lead, or the product champion who you develop after an introduction. But we also know that no single person is solely responsible for making purchasing decisions.

When that person introduces you and helps you access other buyer types, influencers, and stakeholders who are involved with the purchasing decisions in their organization, you’ve reached an important milestone in your sales process. This shows that your point of contact is

the opposite of the buyer vampire who is blocking you from accessing the rest of the company.

[Excerpt from my new book — “Stop Hustling, Start Scaling.”]

Did you know you can download a free & complete PDF version of the book? Link in the comments below. 👇👇