Measuring Progress

“Often, it’s hard to be objective because we have so much enthusiasm about our product and the problem that we’re solving. We can quickly become overly optimistic about a single conversation we had with a target company because we’re excited. We want the company to become a customer, and it’s easy for us to look at each sales opportunity with bias. Establishing checkpoints and milestones also forces us to be honest with our customers and ourselves.

When I begin working with a new client, one of our first activities is to review the current sales pipeline. A common trend across almost all my clients is that the CEO and teams tell me about how they’ve had a couple of good conversations with XYZ company and that they hope the deal will close next month. My response to them is always: Hope is not a strategy.”

[Excerpt from my new book — “Stop Hustling, Start Scaling.”]

Did you know you can download a free & complete PDF version of the book? Link in the comments below. 👇👇