I am new to technology sales. As an offshore enterprise software services vendor, how can I effectively answer the following customer question: “What is the value your organization adds?”

  • Increase revenue
  • Decrease cost
  • Increase efficiency
  • Decrease risk

3. Now, you can answer the “What value does your organization bring?” with…

4. Once you’ve established that there’s a possible match in the customer’s problems and your solution, create an open loop.

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Startup Selling: Sales Coach for Startup CEOs, Speaker, Author, Teacher.

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Scott Sambucci

Scott Sambucci

Startup Selling: Sales Coach for Startup CEOs, Speaker, Author, Teacher.

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