How are you finding your first customers?

“At the earliest stage of your company when you’re finding your first 5–10 paying customers, those first customers should come to you via your network, investors, advisors, and the “innovators” at your target customer who finds you because they are actively searching for solutions to their business problems. If you can’t find your first 5–10 customers through your network and innovators in your market, you probably have

a much bigger issue with your product and target market.

If you’re really struggling with finding your first customers through your professional

network, go back to the first question in the Q Framework, “What problem are you solving?” to make sure you and your target customers are clear on this.”

[Excerpt from my new book — “Stop Hustling, Start Scaling.”]

Did you know you can download a free & complete PDF version of the book? Link in the comments below. 👇👇

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Scott Sambucci

Startup Selling: Sales Coach for Startup CEOs, Speaker, Author, Teacher.