Find and Sell to Individual People or Buyer Types

“In the previous chapter, we talked about the importance of identifying a specific market when you’re selling your product. You begin by zeroing in on an industry, then a company, and even segments within a company.

Now the next step is to find and sell to individual people, or buyer types, who are responsible for influencing and making the final purchasing decision.

There are four buyer types in every enterprise sale.

• The user buyer

• The economic buyer

• The technical buyer

• The product champion

Look out for more excerpts as we go in-depth with the different buyer’s type.”

[Excerpt from my book — “Stop Hustling, Start Scaling.”]

Did you know you can download a free & complete PDF version of the book? Link in the comments below. 👇👇