The second stage of the sale is ‘Evaluation of Options’. Just like the name of this stage indicates, this is the stage during which the customer is actively evaluating their available options to solve the problem at hand.

Those options typically include the following:

1. Purchasing and implementing your product.

2. Purchasing and implementing a competitor’s product.

3. Building a solution with an internal team.

4. Paying a third party to build a custom solution.

5. Doing nothing.

[Excerpt from my new book — “Stop Hustling, Start Scaling.”]

Did you know you can download a free & complete PDF version of the book? Link in the comments below. 👇👇