Ep.99: Transparent Selling, Firmographics & Tommy Boy: A Conversation with Todd Caponi

  • Tommy Boy the movie and ways to set up the distinction between Authenticity and Transparency.
  • Todd’s book — The Transparency Sale.
  • The importance and techniques to disarm your prospects using The Transparency Sale method.
  • Ways to be truthful when it comes to measuring ourselves.
  • The Result’s Formula — It looks at four specific KPIs that if you’re moving in the right direction, larger changes and growth will occur in your sales or company.
  • Prospecting and the importance of adding value.
  • The importance of focusing on and doing firmographics studies.



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Scott Sambucci

Scott Sambucci


Startup Selling: Sales Coach for Startup CEOs, Speaker, Author, Teacher.