Ep. 89: From Sales Productivity to Cold-Emailing Steve Jobs: An Interview with Jim Benton, CEO at Chorus

  • Sales Productivity — connect rates and follow up meetings resulting from the initial conversation.
  • How many times have phrases like “COVID” come up in your conversation?
  • Tactical changes that can be made to the way that you’re operating your sales team.
  • How the work of a salesperson has changed as we enter into this new way of selling.
  • The importance of getting clear on the problems and who the buyers are on the other side of the table.
  • The importance of bringing both sides of the executive team to the meeting.
  • The importance of authenticity. Give your team permission to be human in their conversation.
  • Jim’s experience cold-emailing Steve Jobs and how he got a deal between Ticket Master and Apple.

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