Ep. 86: The Selling Formula — An interview with Brian Robinson

  • THE SELLING FORMULA: 5 Steps for Instant Sales Improvement: Connect, Interview, Present, Share, and Close.
  • The “Why” behind each of the five steps.
  • The importance of having a pre-built list of questions in your sales calls.
  • The importance of using fact-finding and emotional types of questions in your sales call.
  • Why is it necessary to set the agenda for every meeting?
  • Interview as if you are a reporter.
  • Pricing strategies and ways to share your price.
  • The importance of including and creating a guarantee with your products and presenting it early in your sales process.



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Scott Sambucci

Scott Sambucci


Startup Selling: Sales Coach for Startup CEOs, Speaker, Author, Teacher.