Considering a price increase to motivate your prospects?

First, uncover what is really motivating your prospect’s decision or indecision.

If you’re considering a price increase to motivate your fence-sitters, remember a few things:

1. Be darn well ready to go through with the price increase with or without converting those prospects into your pipeline.

2. Tell your prospects that if it doesn’t convert by the end of the current period that you will not honor the old price, even if that means losing their business.

3. Be public about your pending price changes.

4. Prepare for the perception that you are attempting a high-pressure technique.

If any of these are the case, using a pending price change won’t make a lick of difference in motivating the prospect to purchase your service.