Choose Your Market Example: Altos Research

“Our target customers knew that we had an authoritative perspective in the market. We could point them back to articles, blog posts, and guest spots on Bloomberg and CNBC.

That opened the door and changed the conversation from viewing us as just another data vendor to listening to our perspective on the market and how to use our data to gain an informational advantage.

All that was possible only because we had chosen to target a particular sector. And because of our expertise, we were able to leverage that for greater and greater business.”

[Excerpt from my book — “Stop Hustling, Start Scaling.”]

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