Be The Voice Of Authority In The Industry

Scott Sambucci
2 min readMar 16, 2021

“I started working with Altos in 2007. By 2007–2009, during the housing crash, we had emerged as a voice of authority in the industry, because we were intimately familiar with the week-to-week changes in the real estate market with the data we collected.

Mike Simonsen, the founder, and I continued writing for our company blog, and I also started contributing to publishing platforms like Seeking Alpha to reach a larger audience.

Because of his blog posts, Bloomberg News sought out Mike and interviewed him for a segment. A couple of years later, I was a guest on CNBC for a segment on the housing market and mortgage refinancing.

It was a fun moment for me when a client emailed me just after my CNBC appearance to tell me he was in his office, saw me on TV, and said to himself, “Hey, I know that guy. I buy his data!”

Soon after, industry conferences invited us as panelists and speakers because of our unique perspective on the housing market. This slow-and-patient approach enabled us to build a strong foundation for a company that is still going strong more than 10 years after its founding.”

[Excerpt from my book — “Stop Hustling, Start Scaling.”]

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Scott Sambucci

Startup Selling: Sales Coach for Startup CEOs, Speaker, Author, Teacher.