A new old sales term: “Satisficing”

What is it?

Organizations eschew the “optimal” decision for an “acceptable” decision. (Think “satisfying + sacrificing.”)

How does it relate to sales?

Just because your product is better or will provide a financially favorable outcome for your prospect, it may not be selected. Get used to it. But you can affect this process.

Related Article -“Rationality & Decision-Making.”

Link in the comments below.

-Scott