A new old sales term: “Satisficing”
What is it?
Organizations eschew the “optimal” decision for an “acceptable” decision. (Think “satisfying + sacrificing.”)
How does it relate to sales?
Just because your product is better or will provide a financially favorable outcome for your prospect, it may not be selected. Get used to it. But you can affect this process.
Related Article -“Rationality & Decision-Making.”
Link in the comments below.