There’s No Such Thing As “All” And “Everyone”A constant question that I get is “Everything is slowing down in my marketplace, what to do if “all” of the people that we’re selling to…Mar 22, 2021Mar 22, 2021
Relationship First! 🤝The second selling strategy in a volatile market is #Relationship.Mar 19, 2021Mar 19, 2021
Do Not Believe Everything That You ThinkI am frequently asked the question “What should be my selling strategy when we’re in a volatile market?”Mar 18, 2021Mar 18, 2021
Choose Your Market Example: Altos Research“Our target customers knew that we had an authoritative perspective in the market. We could point them back to articles, blog posts, and…Mar 18, 2021Mar 18, 2021
Get Front & Center With Your ProspectsTo build an Authority Voice strategy you must get front & center with your prospects before they reach out to you.Mar 17, 2021Mar 17, 2021
Be The Voice Of Authority In The Industry“I started working with Altos in 2007. By 2007–2009, during the housing crash, we had emerged as a voice of authority in the industry…Mar 16, 2021Mar 16, 2021
Old Way vs. New WayBefore showing a demo to your prospects, you first need to educate them. Teach them about new ways to solve their problem such as…Mar 16, 2021Mar 16, 2021
Be The Industry LeaderMany companies in various industries probably suffer from the problem you solve, and the more you search for the problem, the more you…Mar 15, 2021Mar 15, 2021
Most Prospects Are Still Using Old TechnologyIn this model, we look at the old way versus the new way of doing things.Mar 15, 2021Mar 15, 2021
Leading the Crusade for the CauseYou know your prospect’s problem. You’re probably an expert in the problem. That’s why you started your company — to solve the problem. In…Mar 12, 2021Mar 12, 2021
