A constant question that I get is “Everything is slowing down in my marketplace, what to do if “all” of the people that we’re selling to do not buy from us?”

There’s no such thing as “All” and “Everyone”. Generalizing that no one will want to buy your product will only cause you to miss out on opportunities to sell to your prospects.

It’s YOUR job to find that person that needs YOUR help!

When you find that person, don’t panic sell. But also don’t push the sale to meet the numbers that you missed out on last month or the two because your prospects are not buying your product but the outcome.

Always remember that slow is smooth and smooth is fast.

Listen to the full podcast here:


Scott Sambucci

Startup Selling: Sales Coach for Startup CEOs, Speaker, Author, Teacher.

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